New Marketing Add for Clifton Law Office

Clifton Law Office New Marketing

In my quest to build my own firm, I came across the commonly used marketing tool of Every Door Direct Mailing (EDDM). These are the postcard adds you often get in the mail regarding dentist offices, realtors and air conditioner companies. EDDM also includes the over abundance of political adds come election time. 

I've decided to give it a shot in order to promote my FREE legal guide Mistakes, Mishaps and Mischief That Can Damage Your Injury Case. Not having anything else to write about today, I figured I would just write about this. 

Why Every Door Direct Marketing?

The idea is to mail out my post card add for my legal guide to a group of about 2,500 homes. Picking the homes is actually pretty easy on the USPS website. You can search routes by area, average household income, age range and other factors. You pick your routes, pay and drop off your adds at the post office. I had my adds printed by a great company and shipped to me so I will handle the dropping off personally. However, you can find companies that will help you design, print and deliver your EDDM. 

My first mailing will go out this week. I'll repeat the process six times, about every 2-3 weeks. After six mailings, I'll see if anyone has ordered the FREE guide. If it works, great, if not, than it's on to the next idea. 

Florida Car Crash Guide Advertisement for Jacksonville, Florida Injury Law Firm. 


Growing a business is obviously not easy, and as a small law firm I'm competing against a large market and some pretty big firms. I believe in providing a possible client as much information as they need to make a good decision. 

Questions About a Jacksonville, Florida Car Accident or Injury You Suffered?

Contact Clifton Law Office, you can reach me at my contact page online or call me directly at 904-209-4883.

Get Your Questions Answered Now! Download a FREE copy of my book FLORIDA CAR CRASH GUIDE

Be the first to comment!
Post a Comment